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Web Summit agenda of a Digital Marketeer

Web Summit is right around the corner and there’s a lot that I don’t want to miss. I went through all the talks in the 21 conferences and selected my favorite.

If you are into #DigitalMarketing, #Startups and #Innovation we will probably meet in one of the following talks:

Ten years from now… –  8 Nov 9:45am – 10:20am @ Centre Stage

Forward planning in most companies focuses on the next 12 months, but for Facebook it’s the next ten years. Mike Schroepfer walks us through what is in store for the next decade at the company.

  • Mike Schroepfer –  CTO @ Facebook

State of the advertising nation –  8 Nov 10:35am – 11:15am @ Panda Conf

As CEO of Publicis since 1987, Maurice Levy has headed one of the world’s most influential communications and advertising agencies through a period of unprecedented technological change. But in 2016, how do Publicis maintain their prominence in the face of the challenges posed by the digital revolution such as ad-blocking, media splintering and the rise of platforms?

  • Maurice Levy – Chairman & CEO   Publicis Groupe
  • Jim Edwards – Founder/Editor in Chief   Business Insider UK

Building your brand in a mobile world – 8 Nov 11:35am – 12:05pm @ PandaConf

How do you market what is arguably the biggest social platform on Earth? In this fireside the CMO of Facebook will discuss the joys, challenges and quirks of marketing the product that redefined the internet.

  • Gary Briggs – CMO @  Facebook
  • Kurt Wagner – Senior Editor @  Recode

Will everything you know about advertising soon be irrelevant? – 8 Nov 12:45pm – 1:10pm @ Centre Stage

More and more we have seen that newer platforms will dominate the advertising landscape but if you want to make your mark you still have to find a creative way to cut through the clutter. How are traditional agencies and platforms coexisting and is it a marriage made in heaven or hell?

  • Maurice Levy – Chairman & CEO @ Publicis Groupe
  • Gary Briggs –  CMO @ Facebook   
  • Tom Davis –  CMO @ Forbes  
  • Tom Dotan –  Reporter @ The Information

Upvoting and the hidden hand – 9 Nov 11:20am – 11:40am @ Centre Stage

Does upvoting give us a clear ability to predict the future? The founders of two of the hottest online communities talk about the power and limitations of aggregated approval.

  • Alexis Ohanian –  Co-Founder @ Reddit
  • Ryan Hoover – Founder @ Product Hunt
  • Kurt Wagner – Senior Editor @ Recode

Living, breathing, storytelling – 9 Nov 12:00pm – 12:20pm @ PandaConf

The skill of telling a compelling brand story has never been more important in a landscape filled with noise and distraction. But as consumers move in their troves to mobile consumption, how do brands tailor a story, that once worked for the big screen, on a much smaller one without impacting on user experience or being ignored completely?

  • Peter Hamilton – CEO @ TUNE
  • Americo Silva – Global Head of Digital and Social Media @ Shell
  • George Slefo – Tech Reporter @  Ad Age

You’re welcome: Marketing for the masses – 9 Nov 12:20pm – 12:40pm @ PandaConf

Very few if any do guerilla marketing like Paddy Power. This session will explore the roots of their strategy, and how even the most controversial of stunts can enhance the brand.

  • Breon Corcoran –  CEO @ Paddy Power Betfair
  • Simon Kuper – Columnist @ The Financial Times

Brand discovery online – 9 Nov 12:40pm – 1:05pm @ PandaConf

There’s no greater feeling than the discovery of something new! The spontaneous delight that comes from discovering a new item of clothing, gadget or restaurant is the backbone of the consumer experience. But how much of this discovery boils down to consumer psychology, personalised advertising and understanding user behaviour data to influence decision making?

  • Ryan Hoover – Founder @  Product Hunt
  • Diane Yu – Co-Founder & CTO @ Freewheel
  • Scott Heimes – Chief Marketing Officer @ SendGrid
  • Martin Swant – Writer @ Adweek

The secret to successful startup growth – 9 Nov 1:00pm – 1:25pm @ Startup University

We hear from one of the best in the business on what he looks for when investing in high growth startups.

  • Mood Rowghani – General Partner @ KPCB
  • Erin Griffith – Journalist @ Fortune

How content drives marketing – 9 Nov 2:30pm – 2:55pm @ PandaConf

From ads to video to stories, content is defining how many of the world’s leading marketers engage with their audience. For some content is key, for others it’s an afterthought. This panel will explore the relevance of content in making your message matter.

  • Simon Sproule – Chief Marketing Officer @ Aston Martin
  • Rene Rechtman – President @ Maker Studios
  • Constantin Eis – Co-Founder @ Casper Sleep GmbH
  • Jeremy Goldman – Founder @ Firebrand Group

Digital media: the end of the great leaps forward? – 9 Nov 3:50pm – 4:10pm @ Content Makers

Has the age of massive leaps and innovation for digital publishing come to an end? Has the dust settled, and if so, what is the new normal?

  • Michael Tamblyn – President & CEO @ Rakuten Kobo
  • Maggie Murphy – Editorial Director @ Texture
  • Ajay Chowdhury – ‎Partner and Managing Director @ BCG Digital Ventures
  • Lara Setrakian – Co-Founder @ News Deeply

The legacy of social media – 9 Nov 4:20pm – 4:40pm @ Centre Stage

Vine, YouTube, Snapchat, social media stars crop up overnight but what can make them a sustained success?

  • Alfie Deyes – YouTube Star @ Pointless Blog
  • Jake Paul – Social Star/Entrepreneur/Actor @ TeamDom
  • Mamrie Hart – Comedian & Actress

Human First in a Digital World – 10 Nov 11:20am – 11:40am @ PandaConf

McCann World group’s Suzanne Powers and Sean MacDonald deliver key intelligence on how brands can continue to deliver a human experience in an ever-evolving digital landscape.

  • Suzanne Powers – Global Chief Strategy Officer @ McCann Worldgroup
  • Sean MacDonald – Chief Digital Officer @ McCann Worldgroup

Afraid to fail because of other people’s opinions? – 10 Nov 11:45am – 12:10pm  @ Centre Stage

Do you really need to be single-minded to succeed, and how much of other people’s opinions should you take on board?

  • Gary Vaynerchuk – Founder & CEO @ VaynerMedia

Why has social changed how we discover and buy online? – 10 Nov 12:40pm – 1:05pm @  Panda Conf

This session will explore how experiences consumers have on social media are shaping their expectations for how they discover and shop for products online. Speakers will share insights about online discovery, the shift to vertical video, the rise in micro-influencers, and overall how technology is changing the retail industry.

  • Gary Vaynerchuk – Founder & CEO @ VaynerMedia
  • Apu Gupta – Founder & CEO @ Curalate
  • Martin Swant –  Writer @ Adweek

Storytelling with a purpose – 10 Nov 3:30pm – 3:55pm @ Future Societies

Digital gave everyone storytelling tools, but does a good story always need a purpose?

  • Avril Furness – Director/VR Filmmaker @ Black Dog Films
  • Joe Wade – Managing Director @ Don’t Panic London
  • Liam Harrington – Co-Founder @ Unilad
  • Jess Crombie – Director of Creative Content @ Save The Children  
  • Serena Chaudhry – TV News Producer @ Reuters Video News

The difference between a crowd and a community – 10 Nov 4:10pm – 4:30pm @ Centre Stage

How does the notion of creativity and technology enable artistic synergies.

  • Joseph Gordon-Levitt – Director, Founder @ hitRECord

Note: All Descriptions are credited to the official event app.

Meet me @ Web Summit

I will be attending Web Summit as the Social Media and Community Manager @ Wizdee.

Wizdee is a business intelligence platform that allows users to analyse business data just by speaking or typing queries, using everyday language. So instead of wasting lots of time learning how to produce a report or waiting for IT help, you can do it right away, save time and increase your company´s productivity.

We will be showcasing as an Alpha Startup and presenting at the PITCH competition.

Come watch Paulo Gomes (CEO) on the 1st round, Tuesday 8th,  at 9:15am on Pitch 1 of Pavilion 1

Add to your iCalendar  •  Google Calendar  •  Outlook  •  Outlook Online  •  Yahoo! Calendar

Find us on Thursday 10th @ Stand A 183 on the Big Data Area of Pavilion 3

Add to your   iCalendar  •  Google Calendar  •  Outlook  •  Outlook Online  •  Yahoo! Calendar

If you want to know more about Web Summit I will be posting about it on my own Twitter and Snapchat (joaospvz), so feel free to follow me there.

Let’s hack the Summit?

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