The emergence of social networks allowed the opening of a new channel of proximity to the customer.
(Originally published, in Portuguese as a guest at joaopintado.pt on June 9, 2018.)
Social Selling has been a reality since the beginning of time. With the emergence of social networks this practice has also passed into the digital world. Professionals today are aware that their clients are present in different places and contexts and Online is, on several occasions, the first impression with information about any business.
The process of buying and selling in the B2B market is usually a long cycle of forwards and setbacks. In order to close the business, it is necessary to create a relationship of trust with the client, to be recognized as an expert in the matter and to provide the best solution for the clients problems.