In times of struggle after natural disasters, terrorist attacks or other catastrophes, people rush on social media to get live news faster and to know more about friends that live in the epicenter of the tragedy.
Big catastrophes explored by the media invade our home and make us focused on the developments and complacent with the people in the area.
When we identify with the place and we remember a friend that lives in the area, we want to know if that person is ok.
Before, people would try to call that friend, and he would be getting so much calls that would be difficult to make the connection, so we would stay in doubt, but we are on the social media era now.
Facebook has acknowledge that most of is world users tend to search for his friends on the impact area when something happens, and after the Japanese earthquake and Tsunami in 2011, they started to develop a system that permits users to know if that friends are ok.
The feature was for the first time turned On in April 2015 motived by a major earthquake in Nepal and on the awake of Paris attacks was for the first time turned On for a Terrorist Attack.
When the Facebook Safety Check is turned on, people in the affected area will receive a notification, when login in on Facebook, prompted them to click in the Button “I’m Safe”, them a notification will be sent to all of their friends saying that they are marked as ok.
Google Person Finder, a similar application, was released in 2010 by Google.
With the Safety Check, Facebook tries to simplify the procedure and give a new motive to users to go on Facebook when something happens.
In the wake of the Paris attacks on November 13th 2015, the feature was for the first time, turned On, on a Terrorist attack, the success of its use prompted Mark Zuckerberg to inform that the feature would be used more often to help the authorities and simplify the communication between families.
Today after the attacks on Brussels, Facebook Safety Check was, unfortunately, once again, turned On.
Do you have friends in Brussels?