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A Month After Web Summit – What comes next?

A Month passed after Web Summit ’16 but hype stays high on the digital marketing world.

Were days of great networking, hearing the opinions of big decision makers and leaders on the biggest companies of the world, but it didn’t all ended on November 10th.

A lot was debated on the days after the big event and with further discussions we can came out with 4 things that certainly should be taken in consideration for the future.

Apps are being left behind

We already knew that Mobile Marketing was not a thing to be done on the sides. Mobile traffic is exceeding the desktop and marketers have been looking for ways to engage with their target audiences creating communities.

Apps have been seen has the best way to get a contact point with the clients, and enhance it’s experience with the brand, but our phones are full of apps.

The average American smartphone user downloads zero apps per month and that is spreading all over the world.

Bots are taking the stage.

Bots are automating the interactions online and replacing apps as the main point of contact with clientes.

Some players are already abandoning their mobile apps and creating bots to be the first line of an automated client support.

Soon messaging apps like Facebook Messenger, WhatsApp, WeChat & Skype will be the only apps standing on your mobile phone, side by side with preferred browser and your favorite social media app.

VR and AR will be the next Hot Thing

Marketing is all about making a good experience for the client, and the new way to do it is through Virtual Reality and augmented reality

Get ready to see more experiences like this…

Hustle Hustle Hustle

Gary Vaynerchuck gave an awesome keynote on the art of hustle, but it is not (only) about that.

We are living in a fast tracked world, people are eager for more and more innovative new things.

Businesses landscapes are changing faster than ever and if you want to keep on top, there’s no time to settle.

See here the Highlights of Web Summit 2016

Originally published at on December 14, 2016.

Have we meet there?

I´ve shared my agenda before the event, but the truth is that I saw nearly half of what I was planning and it wasn’t a bad thing.

Web Summit looks like a big Music festival with great bands playing at the same time and with a lot of creative marketing stands everywhere to catch our attention.

It was great to share ideas, discover new ways to approach common problems and most of all Network

I’ve had a small talk with Ana Sampaio from about my experience @ Web Summit (in portuguese)

I was present at the event as the Social Media and Community Manager @ Wizdee.

As a portuguese startup pitching to the world, Web Summit was a great way to get more exposure. We were in the PITCH competition and we reached the semifinals with some great stories to tell you can know more in our wrapping up post, here.


What was your main takeaways after Web Summit?

Leave a comment with your opinion on what’s coming on the Digital Marketing world!

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