The emergence of social networks allowed the opening of a new channel of proximity to the customer.
(Originally published, in Portuguese as a guest at joaopintado.pt on June 9, 2018.)
Social Selling has been a reality since the beginning of time. With the emergence of social networks this practice has also passed into the digital world. Professionals today are aware that their clients are present in different places and contexts and Online is, on several occasions, the first impression with information about any business.
The process of buying and selling in the B2B market is usually a long cycle of forwards and setbacks. In order to close the business, it is necessary to create a relationship of trust with the client, to be recognized as an expert in the matter and to provide the best solution for the clients problems.
Once again Web Summit is here, and a busy week is ahead for everyone in Lisbon.
One of the things I’ve learned from last year running around is that you have to choose very carefully the talks you wanna watch, you loose to much time changing from one stage to another and mostly you loose the opportunity to engage in networking and see the cool stuff on the venue
Every piece of written content as the first impression given by the image that introduces it.
An image as to capture the attention of the target audience and also give the interest to engage, click or read more.
To own a Company Blog when you are selling to businesses is not an easy task. You probably will not get so much readers and engagement but as time goes by you will see other important advantages appearing.
You are building great content on your blog, complemented with great images to capture readers attention but you feel that only your mother reads your posts? Follow these SEO tricks and start getting organic readers for your website.
Web Summit is right around the corner and there’s a lot that I don’t want to miss
If you are into #DigitalMarketing, #Startups and #Innovation we will probably meet in one of the following talks: